Relisting a Home That Didn't Sell

When a home at this level doesn't sell, the cause is almost always positioning: how it was priced, how it was presented, and which buyers saw it first. All three can be reset. Clayton and Frank DiMaggio take on a small number of these listings at a time and bring each one back as a new listing.

Clayton and Frank teamed up to relaunch Paradise Valley homes that didn't sell the first time. Together they've closed more than $700 million over the past five years.

Frank owns MDF Development and has developed more than 50 projects in Paradise Valley, including several spec homes above $30 million now under construction. He reads a house the way a builder would. He knows what it's worth, which features buyers will pay for, and how it compares with the new construction it's competing against. At this price point, many homes change hands through relationships before they ever reach the MLS, and Frank knows the owners, builders, and agents involved.

Clayton creates a bespoke marketing campaign for each property, with architectural photography, a cinematic listing film, and a cinematic lifestyle film. Sellers get listing analytics so they can see how the home is performing at any point. He makes sure the home shows up wherever buyers search online, including AI tools like ChatGPT, and he negotiates every offer through closing.

Clayton and Frank attend every showing themselves, so buyers are met at the door by the two people who can represent you and your listing best.